Lincoln is looking forward to make a place in the ultra premium range by working on Black Label it is very hopeful to make stand in the crowd of Mercedes-Benz, BMW, and Audi. It plans to give fine touch wood and leathers premium quality material into Black Label. At pebble beach Lincoln is showing off its MKZ sedan to interested fellows. We all know that fine touch wooden and leather is must to have in premium quality cars and people will consider new comers in this segment only when you have something extra to give.
Lincoln is based on three pillars of Design, quality and personal service so I don’t think it will be difficult to make a place in the mass but I think competitors should do something to keep their position up after this MKZ. Jim Farley (Executive Vise President of Global Marketing) said that MKZ justify all these elements on which Lincoln brand has grown and growing.